Happy New Year

Happy New Year from TLD

Bill Palladino, Holiday, TLD Branding

It’s been a big year for Taste the Local Difference (TLD).

Happy New Year

With the help of an amazing food & farming community we’ve accomplished so many things this past year, among them:

 

New LogoOur revised TLD logo and brand. 

After a decade with our original brand, we decided to take a different look at how TLD faces consumers. The new emphasis would be on selling more locally grown food, so we’ve focused attention on that goal.

Map Logo

Our new TLD regional map-guides.

We separated our very popular ten county food & farming guide into six different maps representing key geographic centers of our region.  The maps make it easier for consumers to immediately find farms, retailers, restaurants, wineries, breweries, and other food businesses.

Online Data

Our newly revised online food & farming database.

This information is the backbone of our Taste the Local Difference system.  It’s where we house all the details about each farm and food business and make it available immediately to the public online.   It also allows us to update listings instantly.  The new system features rich graphically oriented maps as the default output.  Though you can still use the “list” mode to find all the details about any TLD participant.

Apps

Our new TLD Smartphone Apps.

2013 signaled the year where we went looking for modernized technology solutions for the TLD information we’ve been using for over a decade already.  We worked with our partners, Flight Path Creative, to revamp the look and feel of all our materials and to design smartphone apps for both iOS and Android devices.

We launched exciting new relationships with partners who’ve helped to make all this happen.

Cherry Capital Foods deepened their already broad support by becoming TLD’s presenting sponsor for 2013/2014, helping to push us toward great collaborative work together.  As the state’s largest regionally based food wholesale distributor, they provide us with an important lens into the demand-side of the food equation.

Cherry Republic stepped up big time to help us pay for version 1 of the smartphone apps.

Tom’s Food Markets took a leadership role in our TLD marketing campaign, offering up their stores as the test-bed for our new marketing and branding strategies for local food.

Crystal Mountain has been a big believer in our work and in the fundamental tenets of a local food system.  They’ve supported our work and more generally the food & farming community in northern Michigan.  Just visit any of their restaurants to look for evidence of their commitment.

The Traverse City Record Eagle backs up their own commitment to Taste the Local Difference with generous donations of valuable advertising space. Their place at the center of the region’s media players is unquestioned, and we are grateful for their assistance.

These sponsors, our members, and many others have helped make 2013 an amazing year for TLD.

watervale traversecitystatebank Toms-banner stella record-eagle progressprinters pondhill oryana olesons ipr honeyboybob highergrounds farmland5k foodforthought graintrain GTresort hagerty epicurecatering CrystalMountain-banner chocoexotica cherryrepublic cherrycapital americanspoon artstavern blackstarfarms

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